Introducing ActiveCampaign Email Marketing 5.2

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Some of the main changes & additions:

New Interface

One of the most significant changes you will see when using 5.2 is the interface.  We have updated the core interface to simplify the software while still allowing quick access to the powerful features that advanced users love.  We have done extensive testing on the ordering of navigation items, general layout, etc… and will continue to work on our interface to improve usability in the future.

Campaign Creation Process

The new campaign creation process has been refined to make all steps very consistent and easy to use.  The step by step status marker takes over the navigation making it obvious where you are in the process.

Create campaign will now ask you if you wish to design a new email or have designed one already.  Based on our user testing we have found most users design their email within campaign create – so this has been simplified quite a bit.

When creating a new message you will see a list of templates available to get started with.  This replaces the old drop down style of the template selector (which did not let you preview the template when picking one)

Templates

As you can see with the screenshot above (in the create campaign explanation) we now have a template selector when you are creating a new email message.  This allows you to pick a design to start your email design with.

We are including 22 free templates currently. And we have a lot more we will be adding in the future.

You can of course still add your own templates as well (with your own template preview images)

Importing

Importing is another section with some major improvements.  To start we simplified the whole process and cleaned up all the settings.  What used to be a fairly scary looking screen now looks nice and simple.

Importing from external sources have been added as an option in addition to File and Copy/Paste.  You can now import from Salesforce, SugarCRM, Highrise, Google Contacts, Freshbooks, ZOHO CRM, Capsule, and ActiveCampaign Help desk.Importing from these external connections is quick and simple.